NETFLIX | Grand Army

Grand Army is a Netflix drama series that provides an unfiltered look into the life of Gen-Z’ers living in Brooklyn. We were tasked with creating a conversational moment to promote the show by amplifying the voices of Gen-Z. We hosted an activation in New York, but due to NYC’s COVID-19 permit restrictions, we had to get creative on how we would make noise from a distance without creating a physical event.

🥈Addy Award + Judges Award

The Buses

The Chatter

View this post on Instagram

Everyday is a battle and we're the generation that has to change things. We took to the streets of New York City to make the voices of #GrandArmy heard. Everyone has their own unique story so tell us, what’s yours? #WeAreGrandArmy @wearegrandarmy

A post shared by Netflix US (@netflix) on Oct 24, 2020 at 8:00am PDT

View this post on Instagram

TOMORROW GRAND ARMY PLAZA BROOKLYN

A post shared by odessa a’zion (@odessaazion) on Oct 23, 2020 at 12:36pm PDT

View this post on Instagram

A post shared by Odley Jean (@odley.jean) on Oct 23, 2020 at 10:16am PDT

View this post on Instagram

These school buses are lit 🔥 decked out in GRAND ARMY 💧 Be on look out for the @wearegrandarmy school bus around NY...can you spot the surprise? You have until 10/25. @netflix . . . #netflix #grandarmynetflix #wearegrandarmy #johnellis #alphonsojonesii #teamalphonsoj

A post shared by Alphonso Romero Jones II (@alphonsoromero_) on Oct 23, 2020 at 9:32am PDT

ECDs: Will Benham & Mike Groenewald

CW: Lauren Glynn