LIDS | MAKE THEM LOOK

Lids wanted to reposition themselves as more than a hat superstore, but also a streetwear destination for exclusive jerseys. Our creative goal was to give Lids credibility in the streetwear space by paying homage to the originators of streetwear fashion. We enlisted 5 authenticators driving streetwear culture and hip-hop’s #1 photographer, Cam Kirk (Hypebeast), to style and model two Lids jerseys in their own fashion. To bring more authenticity to this campaign, we displayed each authenticator’s social handle on every asset, including in-store signage displayed internationally.

CTV

streetwear authenticators spotlight series

POP

SOCIAL