PETSAFE | Hijack #NationalCatDay

On October 29th, 2019, over 1 million people posted adorable pictures of their cats on social media in honor of #NationalCatDay. But despite these public declarations of love, so many of those cat owners are still scooping litter by hand, and it was the perfect moment to address it. So in 2020, we decided to hijack #NationalCatDay in an effort to rid the world of Poocrastination.

First, we introduced the internet to Poocrastination:

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You know that special kind of guilt that creeps up on you when your cat's litter box is overdue for a cleaning? The scientific term for this phenomenon is #Poocrastination. Eliminate the guilt with a #ScoopFree and quit #Poocrastinating for good. #NationalCatDay

A post shared by PetSafe® Brand (@petsafe) on Oct 29, 2020 at 6:07am PDT

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Avoided eye contact? Nagging feelings of guilt? Meows, that feel just a little more passive aggressive than usual? All signs that you're #Poocrastinating and your cat's litter box is overdue for a cleaning. #NationalCatDay

A post shared by PetSafe® Brand (@petsafe) on Oct 29, 2020 at 6:11am PDT

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This #NationalCatDay you can run from the litter box, but you can’t hide from the guilt that #poocrastination makes you feel. Avoid it with #ScoopFree. #Poocrastinating

A post shared by PetSafe® Brand (@petsafe) on Oct 29, 2020 at 6:19am PDT

Then, as people began posting their tributes, in the form of adorable pictures of their feline friends for #NationalCatDay 2020, we started to reply one at a time from our war room of creatives. Here are some of our litter box treasures:

pic.twitter.com/9ZXLovZ3L1
— PetSafe Brand (@PetSafe) October 29, 2020

That’s the look of a cat whose litter box hasn’t been changed in centuries. Make #Poocrastinating a thing of the past, go #ScoopFree.
— PetSafe Brand (@PetSafe) October 29, 2020

Don’t make your cat dodge projectiles in the litterbox. Go #ScoopFree and quit #Poocrastinating.
— PetSafe Brand (@PetSafe) October 29, 2020

@AnimalPlanet if your cat is acting like a @treehousemaster and unloading a bit too much timber in its litter box, quit #Poocrastinating with a #ScoopFree.
— PetSafe Brand (@PetSafe) October 29, 2020

It’s National Cat Day and we’d love to see your kitties! Feel free to share a picture of your feline friend in the comments. Also remember, if your pets do their business outside, make sure to clean up after them. Pet waste is litter too. #NationalCatDay #DontmesswithTexas pic.twitter.com/MgChXofha8
— Don’t mess with Texas (@DMWT_Program) October 29, 2020

When your cat blasts off, it’s time to quit #Poocrastinating and go #ScoopFree. pic.twitter.com/e0D9NglCFW
— PetSafe Brand (@PetSafe) October 29, 2020

@MercedesBenzUSA if your cat is dropping a few too many g-wagons out of it’s b-wagon, quit #Poocrastinating and get a luxurious #ScoopFree litter box.
— PetSafe Brand (@PetSafe) October 29, 2020

Cats can go 0-60 poops in under a week. Quit #Poocrastinating and go #ScoopFree.
— PetSafe Brand (@PetSafe) October 29, 2020

We’d nominate Gwyneth Paw-trow. Unless her cats left some @Goop in the litter box....then we’d nominate her to quit #Poocrastinating and switch to #ScoopFree.
— PetSafe Brand (@PetSafe) October 29, 2020

Keep those dirty dangles on the ice and out of the litter box when you quit #Poocrastinating and go #ScoopFree.
— PetSafe Brand (@PetSafe) October 29, 2020

We can’t save you from Koopa but we can save you from a Poop-a -- if you quit #Poocrastinating and go #ScoopFree!
— PetSafe Brand (@PetSafe) October 29, 2020

All the NOPES and SKIPS in the world can’t save you from #Poocrastinating. Go #ScoopFree this #NationalCatDay. pic.twitter.com/0dg357bdwT
— PetSafe Brand (@PetSafe) October 29, 2020

Litter box smelling like an ancient Scot after battle? Stop #Poocrastinating and go #ScoopFree. #NationalCatDay
— PetSafe Brand (@PetSafe) October 29, 2020

We think we’ve seen this look before @OldBay, and it isn’t a carefree “I’m goin’ downee ocean, hon” expression. If this Bawl’mer Beauty is crabby because her litter box is overdue for a cleaning, quit #Poocrastinating with a #ScoopFree. pic.twitter.com/xsEmHdzdz5
— PetSafe Brand (@PetSafe) October 29, 2020

Cat: Meow.
Noah: What do you want?!
Cat: MEOWWW.
Clean your cat’s litter box and quit #Poocrastinating and go #ScoopFree.
— PetSafe Brand (@PetSafe) October 29, 2020

@Windows if you find that your cat has downloaded a little too much software for your liking, ditch the scoop and quit #Poocrastinating with a #ScoopFree. pic.twitter.com/ppjrNM9kfz
— PetSafe Brand (@PetSafe) October 29, 2020

If Didga performs 20 tricks in the litter box, then you know it’s time to stop #Poocrastinating and go #ScoopFree.
— PetSafe Brand (@PetSafe) October 29, 2020

@Instagram looks like somebody is trying to escape the shame of #Poocrastination. Time to give #ScoopFree a try this #NationalCatDay. pic.twitter.com/qMWxiQ5tLH
— PetSafe Brand (@PetSafe) October 29, 2020